PROJECTS | profile

LATEST PROJECTS

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Project |01

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Project |01

Sundberg-Ferar Social Media in China

This project aims to do the fundamental research and then design a plan to begin laying the foundation to establish a brand persona for Sundberg-Ferar in China using social media as the outlets. The social media plan which can present Sundberg-Ferar’s legendary brand reputation, and cultivate a community for Sundberg-Ferar by social media.

Project |02

Bridge to China

This project aims to turn one of the graduate student's academic paper into reality- the idea to build a social media bridge linking China and Kent State together. My specialty is Chinese social media outlets. I was one of the managers of JMC’s social media presence in China, including Renren, Sina Weibo, and Youku. My skill includes content producing and writing, such as media releases, YouTube video editing, Enghish/Chinese subtitle translating, and so on.

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Project |03

To be continued...

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Project |02

Project |03

Master of Arts

Social Media/ Online Presence/ Brilliance

Bilingual speaker of English/Chinese